To celebrate the new A by Amara collection launch, The LuxPad will be taking a closer look at the four distinctive SS17 interior looks. First up we focus on the vibrant Bazaar interior trend, full of botanical prints and colourful hues it’s sure to make a stylish statement wherever you call home from a city apartment or family townhouse. The Bazaar look features an eclectic mix of fabrics, finishes and shades, inspired by adventure.
Daniel Hopwood, esteemed interior designer, founder of Studio Hopwood and judge on the BBC’s Great Interior Design Challenge, shares his thoughts on at the beautifully vibrant Bazaar Interior Trend and how this look will translate in your home…
In the 70’s there was a look, it didn’t have a name at the time, it was too cool for that, but it was a look that would put today’s shabby chic to shame. It referenced the past and was romantic but also celebrated the present and incorporated the funky, garish accessories that were popular at the time. Think Stevie Nicks and Fleetwood Mac, tight velvet trousers and granny’s old lace tablecloth. It is a mad mix of stuff where more is more.
Like any cool look it emerged from need, things were not that good economically in the early ’70s in Britain, so to be stylish on a budget you had to be resourceful. Grabbing what was cheap and available was all that you could do. The trick was to pull all this disparate stuff together into one stylish look rather than just looking like second hand Rose.
Forty years ago Edwardian furniture was virtually given away, irresistible for the young who needed to furnish their homes but couldn’t afford the new modular furniture made by G Plan. With Edwardian furniture comes an air of elegance and the ’70s adopted that feel with references to the palm courts of the 1900s using peacock chairs and exotic big leafed plants such as the rubber plant.
Psychedelic Art was all the rage and consequently was no fear of experimenting with colour in homes using bright clashing purple, lime greens, fuchsia and turquoise, after all bright colours have big impact but doesn’t cost any more that using muted colours. People were beginning to travel worldwide in the ’70s, be it by hitch hiking or jet. The hippy trails in India and Morocco were established and their bazaars were a source for textiles and artefacts to be brought back home and added to the pot of this magical look.
Let’s call the look Bazaar. It’s on the return with a number of designers experimenting with it, looking for a new twist such as the interior designer Jo Berryman who has retained its casual yet glamorous air. It’s not easy to achieve. Perhaps the key is to limit sources to those available in the 70’s, such as Edwardian furniture and ethnic artefacts.
Don’t worry nothing need match in fact I encourage not to match anything at all, just feel free to experiment and be playful. Pull all of it together with the generous use of white paint on floors and walls to keep it fresh and modern, maybe painting the ceiling a crazy deep purple and add big leafed pot plants.