Vera Wang Wedgwood has introduced a collection designed to appeal to a new generation of consumers. Acknowledging both person and personality, the Elements of Style collection has been split into four categories: Modernist, Romanticist, Individualist and Traditionalist. The coveted designer has created unique impressions across dinnerware, stemware, cutlery and giftware to truly connect to today’s fashionable audience and express these four tastes and styles. The LuxPad takes a look at the four personalities and explores the collections designed for each lifestyle…
“With a sense of intellect that is always implied, a Modernist adorns any version of clean, straightforward design and visualising shapes across multiple contexts. Always looking forward, a Modernist’s design defies convention and frequently provides some rather extreme me counterpoints. Like art, the Modernist’s lifestyle often embraces sophistication.”
The Castillon dinnerware range features simple bands of gold and grey in an asymmetric offset to appeal to the Modernist consumer. The negative white space, which is a hallmark of Modernist design, draws the eye to the colour block two-tone rim. The Castillon dinnerware is perfectly complemented by the Bande crystal stemware and giftware collection. Celebrating simplicity and reflecting the Modernist ethos, each piece features a clean, flawlessly modern profile and makes a bold statement through understatement.
The Romanticist is ruled by higher passions than those around them. She considers life a marvellous adventure and revels in the opportunity to realise her deepest emotions. For her, the fantasy is always a reality.
The Infinity collection represents eternal love. Embellished with a braided, knotted rope symbol which is free of beginning or end, it features throughout the collection as a reminder of love’s endurance. Vera Wang is the go-to authority for bridal elegance and has extended her influential take on romance through different giftware & tableware collections. Similarly to the Infinity range, Vera Wang’s Love Knots collection is characterised by simple knots across each piece to capture the sentiment of tying the knot.
For the Individualist, personal expression is key. Headstrong and opinionated, they wear their individuality like a badge of honour. Neither a trendsetter nor a follower, the Individualist can be counted on to follow their own dictates, which always provide a hint of the unexpected.
The Pointilliste tableware collection captures the spirit of the Individualist with its vaporous design that offsets against the crisp white fine bone china. For the ultimate in contemporary elegance, Vera Wang has introduced a complementary Metropolitan stemware collection which is simple, sleek and free of cutting.
The Traditionalist looks beyond fashion to style. Style icons like Grace Kelly, Audrey Hepburn and Jacqueline Kennedy characterised a timeless beauty, poise and nonchalance still emulated today. The Traditionalist intrigues others by inspiring a sense of curiosity. A natural inclination towards causal grace is part of the Traditionalist fascination – always relevant and timeless.
Inspired by the subtle romantic touches that Vera Wang uses to trim her bridal creations, the Grosgrain range is characterised by elegant and graceful design details. Enhanced with platinum border trims reminiscent of delicate needle lace, they are classic in design and effortlessly sophisticated. This idea of reinventing her iconic bridal creations as tableware also extends to Swirl. Featuring a white glossy backdrop, each piece is decorated with a tight border of swirling waves – a beautiful interpretation of the swirling movement in a coveted Vera Wang gown.