Georg Jensen is a world renowned Danish brand that has been at the forefront of the luxury industry for over 100 years. Since his death in 1935, Georg Jensen’s eponymous brand has continued his original ethos of maintaining the craftsmanship behind every design.
Jensen, the very heart of the brand, originally trained as a sculptor and inspired by the spirit of innovation and artistic invention he set out to forge a new direction in silver design. He established the company in 1904 and began selling his creations of silver hollowware, cutlery and fine jewellery from his quaint shop in central Copenhagen.
Influenced by the magical landscape of his childhood surroundings he drew inspiration for his creations from nature. Seeing fantasy and fairy-tale in the everyday he designed works of art that were as practical as they were decorative. Always possessing a global vision, Jensen understood the importance of showcasing his products on the world stage. At the Pan Pacific Exposition in 1915 American media magnate William Randolph Hearst purchased Jensen’s full body of work, the rest as they say is history.
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